Imakethe yezitendi zomculo wamaphepha igcina umfutho ozinzile okhuphukayo ezimakethe zomhlaba wonke, iletha amathuba okuhleleka kwe-B2B angaguquki kubasabalalisi bezinsimbi zomculo, abanikazi bezitolo zomculo kanye nabahlinzeki bemishini yezemfundo.

Ngokusho kwedatha yemboni ye-PW Consulting, imakethe yezitendi zomculo wamaphepha yomhlaba wonke yafinyelela ku-USD 234.5 Million ngo-2025, ikhula ngo-8.46% unyaka nonyaka. Ukukhula kuvela kakhulu ekwandeni kwemfundo yomculo ye-K12, ukwakhiwa kwamabhendi esikole, amaqembu omculo omphakathi kanye nokwanda kwenani labantu abangochwepheshe bomculo. Izikhungo zemfundo zinikela cishe ngo-49.27% wesidingo semakethe esiphelele, okusho ukuthi ukuthenga kwezikhungo ngobuningi kuyinjini eyinhloko yalesi sigaba.

Ngo-H1 2026, imakethe yaqhubeka nokukhula ngokuzinza, futhi ubukhulu bemakethe bonyaka wonke ka-2026 kulindeleke ukuthi bufinyelele ku-USD 249.87 Million ngokwenyuka ngo-6.55% YoY. INorth America iseyimakethe enkulu yokusetshenziswa; i-Europe ihlala izinzile, kanti i-Latin America ne-Southeast Asia ziba izimakethe ezisafufusa ezikhula ngokushesha.

Izitendi zomculo zensimbi ezigobekayo ziyabusa emakethe yokuthengisa ngobuningi. Amamodeli ensimbi athwalekayo futhi aqinile ayisinqumo esiphambili ezikoleni, amakilabhu omculo nabaculi abahambayo. Abathengisi abaningi ngobuningi bangaqondi ukuthi izitendi zomculo ziletha inzuzo ephansi yento eyodwa. Nokho, lo mkhiqizo uyisithako esidingekayo esihambisana nawo. Lapho amakhasimende ethenga iziginci, amavayolini noma izinsimbi zomculo ezishaywayo, azothenga nezitendi zomculo kanyekanye. Ukushoda kwale SKU kusho ukulahlekelwa ama-oda amaphakethe ahlanganisiwe kanye nokwehlisa inani lentola lilonke. Igobeka ngokuphelele ukuze ithwaleke futhi igcinwe kalula, ifaneleka ngokuphelele amaqembu abafundi, amabhendi esikole namakilabhu omculo.

Kungani wengeza izitendi zomculo kuphothifoliyo yakho yomkhiqizo?

Sisekela ukuthengisa ngobuningi, ukuxuba iziqukathi kanye nama-oda amancane okulinga kubasabalalisi emhlabeni wonke. Uma ufuna amasampula noma uhlu lwamanje lwamanani okuthengisa ngobuningi, xhumana nathi manje.

Carrie （Umphathi）

Henan Fulunsi Hardware Products Co., Ltd.

Ikheli: No. 88, Luonan Group, Xichuan County, Nanyang City, Henan Province, China

Iwebhusayithi: www.furlens.com

I-imeyili: carrie@furlens.com

I-Whatsapp: +8618688655178 / +86 19932663980

Ucingo: +8618688655178 / +86 19932663980